About Us
The Matrix isn't just a movie... it's our reality.
The REBEL90 community is about rebelling against all the unhealthy forces we face.
Deep breath -The entire system wants you to work ridiculous hours at a job, go into debt, buy and consume highly processed, unnatural foods, oils and sugars so that you become FAT, SICK & ALMOST DEAD in order to get you to develop at least one chronic illness so that you will have to see a doctor or go to the ER and get on as many prescription drugs as possible, as many vaccines as possible, get admitted to the hospital for treatment of chronic illnesses as much as possible and get surgery as often as possible and even better (profit-wise) would be for you to be diagnosed with cancer and receive radiation and chemotherapy!
Look around you and observe.
What is on almost every street corner in your world? A junk food factory or a pharmacy most likely. All of the above mentioned scenarios don't bode well for us human beings, BUT we've bought into this program as normal life which currently makes the Big pharma, Big medical, Big Ag, Big food and Big chemical corporations TRILLIONS of dollars!!! Many food companies are now owned or controlled by big tobacco or pesticide and drug making chemical companies. That's a huge conflict of interest do you agree? The hand that jabs and poisons you is also making your food!
You see, this assembly line we are in pays big bucks and creates thousands of high paying jobs to have you in crisis physically, mentally and yes, even spiritually ALL THE TIME from cradle to grave.
Enter the REBEL90 lifestyle!
REBEL90 is making a clarion call to you to break free, to rebel against all of these forces by making simple, manageable choices and changes in your daily life to reclaim your health, your mind and your spirit through The Rebel Way. All it takes is your commitment and 90 days to change the trajectory of all the above and be free.
It all starts with a walk...
Our Story
Finding Inspiration in every step
Rebel90 was formed out of the separate but simultaneous visions of two friends Tom Cottar and Jay Hershey. In their pursuit of becoming healthier by 1% each day physically, mentally and spiritually their paths literally crossed on a 5k walk and the Rebel90 community was born!
While recovering from two broken heels and a failed marriage, Jay began rebelling against the forces of average and refused to resign himself to a life of being too tired, eating unhealthy foods just to fill his stomach and loosing the mind-body battle to be as healthy as possible and pain free, He began walking a 5k everyday in 2019 to heal his body, mind and spirit. In 2024 Tom began to reinvent himself through better, cleaner eating and a consistent fitness plan. He showed up at Jay's door step one morning wanting an accountability partner determined to do a 5k everyday too as part of his journey. Tom called it Rebel 2.0 and they joined forces to create the Rebel90 Community.
Join us and rebel against all that is designed to keep you sick, tired and unhealthy by just walking every day!
Meet The OGs
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Tom Cottar
OG rebel and co-founder of Rebel90
is an entrepreneur, author, musician, semiotician, and philanthropist who’s personal health journey led him to the REBEL way.
From teaching middle school, to running youth camps and conferences, to gigging with Stevie Ray Vaughan’s bass player in Austin, Tom’s life has been an ever-changing landscape of new adventures. He’s an award-winning songwriter, author, and owns multiple businesses, including a unique non-profit responsible for feeding almost 5000 children each month in central Texas.
Today, Tom is living on the outskirts of Austin, Texas with 1 wife, 2 dogs, 3 kids, 4 chickens and 11 guitars.
Jay Hershey
OOG and co-founder of REBEL90
is an entrepreneur, sales mentor & coach, a life long fitness nut, poet and father whose company, Be Healthy Stay Happy, LLC’s long time mantra has been #5keveryday and #45minutemovement. Encouraging clients to live a healthy life and reverse the aging process through simple daily choices. He and his long time friend Tom Cottar realized they were coherent in their rebellion against mediocrity and the status quo so together they created the REBEL90 concept. Jay a Navy veteran, owns a couple of businesses, loves to walk, exercise, cycle, research, sail, travel and sing. He enjoys his three grown children, two grandchildren, an organic garden and there is a dog in his future!